😱The End Of High End Client Acquisition Podcast: with Zachary Babcock ( Underdog Empowerment ) – 030

“a lot of times I think when most of publish we think, “Okay Russell, I am a business person, I will post about my business.” Or “I’m a workout person, so I’m going to post about my workout.” Or “I am interested in diets or exercise…” or whatever your thing is right, fill in the blank. And what’s interesting when most people, when they start publishing, they just publish their thing….The problem is it makes you a very one dimensional person. So the people who are super geeked out about your topic will come and follow you, but the rest of the world doesn’t.”