Welcome to the Brand Up Podcast, where we guide you on how to attract your dream clients on autopilot in just 30 days or less. In this episode, we have a special guest, Clark Kegley, who shares valuable insights on growing your YouTube channel from zero to 10,000 Youtube subscribers using effective strategies and hacks.
Why Focus on YouTube Growth?
YouTube has become one of the most powerful platforms for content creators and businesses alike. With over 2 billion logged-in monthly users, the potential to reach and engage with your target audience is immense. In this episode, Clark emphasizes that understanding your content strategy is crucial for building a successful YouTube channel.
The Most Important Question: What to Create?
Clark suggests that the key to generating engaging content lies in asking yourself, “What do I make videos about?” This fundamental question sets the foundation for your YouTube strategy. He recommends focusing on beginner-friendly content to help new viewers feel welcome and more inclined to engage with your channel.
Utilizing Keywords for Video Creation
One of Clark’s top tips for creating content that attracts subscribers is to leverage keyword research. Using tools like Keywords Everywhere, he emphasizes the importance of developing video ideas around relevant keywords. This approach not only helps you create content that people are actively searching for but also enhances your chances of ranking higher in search results.
The Power of Improper Titles
An interesting hack shared by Clark is to experiment with using improper English in your video titles. He explains that YouTube’s algorithm is less concerned about grammatical correctness and more focused on the number of words in the title. Therefore, instead of a formal title like “How to Get More Clients,” consider a more casual version like “Get More Clients.” This tactic can make your videos more discoverable.
Targeting Long-Tail Keywords
For smaller channels, Clark advocates for targeting long-tail keywords instead of broad, highly competitive terms. Focusing on keywords with lower search volumes can lead to better engagement and higher chances of ranking. This strategy allows smaller channels to establish themselves within niche markets, making it easier to attract dedicated viewers and subscribers.
Understanding YouTube’s Suggestion Algorithm
Clark reveals that 70% of video views come from suggested videos, while only 30% come from search results. To increase the chances of your videos being suggested to viewers, you must create engaging content that keeps viewers watching. The longer your videos can retain viewers, the more likely YouTube is to promote your content. Consider strategies such as intriguing thumbnails and compelling intros to capture viewer interest.
Engaging Your Audience and Growing Youtube subscribers
To foster a loyal community, Clark encourages listeners to engage with their audience actively. Ask questions, respond to comments, and create content that resonates with your viewers. This engagement not only builds relationships but also encourages viewers to share your videos, further increasing your reach.
Conclusion
In this episode of the Brand Up Podcast, Clark Kegley shares invaluable tips and strategies for growing your YouTube channel to 10,000 subscribers. By focusing on keyword research, creating beginner-friendly content, using casual titles, and understanding YouTube’s algorithms, you can effectively attract and retain your dream clients.
Ready to take your YouTube channel to the next level? Implement these hacks today and watch your subscriber count soar! If you enjoyed this episode, don’t forget to subscribe, rate, and review the podcast. Your feedback helps us create better content for you!
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