Welcome back to the Brand Up Podcast! In this episode, we’re diving into powerful Influencer PR Hacks with Andrew O’Brien, a media expert who has helped numerous entrepreneurs and influencers break into major publications. Andrew shares his story and offers actionable insights on how you can build a PR strategy to get noticed by major outlets.
What Are Influencer PR Hacks?
For emerging influencers, getting featured in prominent publications can make a significant impact on brand credibility. But Andrew emphasizes that not all PR strategies are the same. Many budding influencers may not be well-known enough to secure coverage automatically, so Andrew teaches the art of sending personalized pitches. He calls it the “relationship pitch,” where each pitch is tailored to resonate with the specific journalist and the publication’s audience.
Paid Content vs. Organic Content
Andrew and podcast host Andrew Keen dive into the difference between paid and organic PR. Earned media, or organic content, is when a publication features you because of your expertise, story, or brand. This differs from paid media, where you pay to appear in specific outlets. While both have their place, earned media often builds stronger, more genuine connections with audiences. These Influencer PR Hacks are about fostering that organic rapport with your audience.
Building Reporter Relationships: The Long Game
A key takeaway from Andrew’s advice is to treat reporters as people, not just business contacts. He advocates for creating mutually beneficial relationships by aligning with a reporter’s schedule and respecting their time. This attention to relationship-building is essential for long-term PR success, as it establishes a genuine rapport that can lead to recurring media coverage.
Adapting Your Schedule to Fit Big Name Reporters
When you’re trying to work with high-profile reporters, flexibility is vital. Andrew points out that while major influencers often expect schedules to bend for them, the best PR strategy is to adapt to the needs of the media. Even if the time slot is inconvenient, Andrew advises always making yourself available. These small adjustments can make the difference between getting featured and being overlooked.
Leveraging Software for PR Success
Long-term PR requires consistent effort, and Andrew has introduced a software tool designed to simplify PR management. This software, currently in beta, is geared toward helping influencers streamline their pitch process and track media interactions effectively. Building a reputation in the media is a long game, but with the right tools and tactics, influencers can position themselves as go-to sources for journalists and editors.
Monthly Giveaways for Brand Up Podcast Listeners
As always, we love to reward our listeners! By subscribing to the Brand Up Podcast and leaving a review, you’ll be entered into our monthly giveaway where one lucky listener wins exciting prizes like mentorships, software, and more.
Conclusion
Andrew O’Brien’s Influencer PR Hacks provide a roadmap to navigate the complex world of media. From building genuine relationships with reporters to understanding the nuances between paid and earned media, these strategies can help influencers get featured in major publications and establish authority in their industry. With the right approach, your brand can shine in the spotlight, building trust and credibility with your target audience.
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