Welcome to the Brand Up Podcast! In this episode, we chat with Daxy Perez, podcast strategist and co-founder of Legacy Podcasting. Daxy brings valuable insights into launching and growing a successful podcast. From the best launch strategies to leveraging audience engagement, Daxy shares podcasting tips and tricks to help you optimize your show for long-term success.
The Value of Monthly Q&A Episodes
One of Daxy’s most popular strategies is hosting a monthly Q&A episode. To make this segment even more engaging, listeners are encouraged to submit questions through ratings and reviews. This approach fosters a deeper connection with the audience, who feel more involved in the show’s development. Plus, it’s a great way to boost your reviews!
Launching Your Podcast: Hard or Soft?
When it comes to launching a podcast, Daxy emphasizes the importance of choosing the right approach. For a personal brand, both a hard and soft launch can work, but it’s crucial to consider the long-term nature of podcasting. This strategic decision sets the tone for how listeners perceive your show from day one.
Do Tags and Descriptions Really Matter?
A common question among podcasters is whether tags and descriptions play a significant role in growth. According to Daxy, tags aren’t as essential as they once were, but descriptions still have value. Embedding the episode into a blog article can also drive additional traffic, making it easier for potential listeners to discover your show. However, word-of-mouth remains the most effective growth strategy—60% of podcast growth often comes from listener recommendations. Focusing on creating shareable content is key.
Prioritizing Engagement Metrics Over Download Numbers
While download numbers are a classic metric, Daxy advises focusing on engagement metrics like subscriptions, ratings, reviews, and listener retention. These metrics reflect a dedicated audience and influence rankings, especially on Apple Podcasts. Platforms reward high listener retention, so aim to keep your content engaging throughout each episode.
Encouraging Listener Reviews and Ratings
For hosts looking to boost engagement, Daxy shares a tactic he uses with clients, such as Christy from Code Red. Listeners are prompted to leave a review to have their questions answered in a Q&A episode, creating a positive feedback loop. The more engaged your audience, the more likely they are to leave reviews, boosting your show’s visibility.
Conclusion
Daxy Perez shares practical and effective podcasting tips and tricks to help podcasters grow a show that stands out. From launching strategies to engagement-boosting tactics, his advice is all about building a strong foundation for long-term success. Focus on creating valuable, shareable content, nurture your audience, and leverage engagement metrics to see real growth.
Ready to apply these podcasting tips and tricks to your show? Start with one strategy today and watch your podcast engagement soar. If you found this episode helpful, please subscribe, rate, and review the Brand Up Podcast. Your feedback helps us continue bringing you insights from top experts in the industry.
Join us next week as we dive into more strategies to elevate your brand and connect with your audience!
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