
Getting on podcasts as a guest can be an exceptional way to grow your brand, attract new clients, and showcase your expertise. But what’s the secret to landing those guest spots consistently? In this episode of the Brand Up Podcast, Tom Schwab, founder of Interview Valet, shares his expertise on the Secret to Getting On Podcasts as a Guest, offering strategies to ensure you’re in demand for interviews.
Whether you’re a seasoned entrepreneur or just starting out, Tom’s insights reveal how to leverage podcasting for business growth, reach a broader audience, and develop a stellar reputation as a podcast guest. Let’s dive into Tom’s proven approach to becoming a sought-after podcast guest.

Why Podcast Guesting is a Game-Changer for Business Growth
Podcast guesting is one of the best ways to connect with new audiences, position yourself as an authority, and drive clients to your business. Tom Schwab emphasizes that, unlike other marketing strategies, podcast guesting allows you to build a genuine relationship with listeners and hosts alike. This approach is especially useful for attracting clients without the usual high costs of traditional advertising.
Tom shares that the secret to getting on podcasts as a guest involves approaching guest appearances as relationship-building opportunities. “The goal of being on a podcast is to make the host look great,” Tom says. By adding value and making connections, you build trust with the host, which can open doors to additional guest appearances.
Building Relationships with Podcast Hosts
A core component of Tom’s approach is to treat podcast guesting as a long-term networking strategy. He recommends reaching out to people within your network and asking if they know any podcasters. Connecting through mutual friends or colleagues can make it easier to secure guest spots.
“Being on a podcast isn’t just about promoting yourself,” Tom explains. “It’s about being someone the host is proud to introduce to their audience.”
When you prioritize relationships, podcast hosts are more likely to invite you back or recommend you to other shows. Remember, getting on podcasts as a guest isn’t only about being visible but about forming meaningful connections with hosts and their audiences.
Making it Easy for Hosts to Share Your Message
Tom highlights the importance of making it easy for podcast hosts to share your story. Podcast hosts often wear many hats and are not always trained journalists, so the more concise and organized you are, the smoother the experience will be.
- Answer questions fully – but leave room for follow-ups.
- Avoid monologues – keep responses concise to engage the host.
- Adapt to the host’s style – follow their lead to create a natural flow.
Tom points out that nearly 70% of podcast interviews are listened to at a faster speed, meaning concise, clear points are crucial. When you create an easy, enjoyable interview experience, it positions you as a preferred guest.
Repurposing Podcast Content
One of Tom’s favorite strategies for amplifying his impact is repurposing podcast content. This means taking audio or video from interviews and transforming it into blog posts, social media clips, or even a series of emails. Repurposing content expands your reach and solidifies your position as an expert.
Most podcast hosts will gladly allow you to repurpose your interviews, especially if it increases visibility for their show. Tom mentions that the secret to getting on podcasts as a guest isn’t just about landing the interview but also about maximizing its reach afterward.
Start Small: Build Your Confidence as a Podcast Guest
For those new to podcast guesting, Tom recommends starting small. “Over the next 30 or 60 days, go find five podcasts to be on,” he advises. “Start at the minor leagues before moving up to bigger shows.”
By starting with smaller podcasts, you can build confidence and refine your approach. This is a fantastic opportunity to get comfortable with the microphone, learn what resonates with audiences, and work on your messaging. As you gain more experience, you can set your sights on larger podcasts with wider audiences.

Taking Action to Land Your First Podcast Appearances
Tom believes there’s no better time than now to begin your journey as a podcast guest. In today’s digital age, it’s easier than ever to connect with potential hosts from around the globe. Simply start reaching out to podcasts that align with your expertise and target audience.
To keep his community engaged, Tom’s team at Interview Valet runs monthly giveaways, rewarding participants with books, software, and mentorship opportunities. These incentives serve as motivation for aspiring guests to take action and get started with their first podcast appearances.
“Just realize you’re already an expert,” Tom reminds listeners. “Start connecting with hosts and putting yourself out there.”
Key Takeaways
If you’re looking for the secret to getting on podcasts as a guest, Tom Schwab’s advice boils down to relationship-building, clear communication, and making it easy for hosts. Approach each interview as a chance to form connections, offer valuable insights, and grow your presence as a trusted expert.
📌 Ready to Become a Podcast Guest?
Remember, start small and let each guest spot be a stepping stone to the next opportunity. By focusing on relationships and delivering quality content, you’ll quickly become a sought-after guest in your industry.
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