Securing a TEDx talk is a dream for many speakers, thought leaders, and professionals looking to share their message with a global audience. In this insightful episode of the Brand Up Podcast, Erin Loman Jeck joins us to break down exactly how you can get a TEDx talk this year and share your ideas with the world. Erin, a seasoned TEDx speaker and expert in public speaking, walks us through the strategic steps, personal connections, and communication tactics necessary to land that spot on a TEDx stage.
Why a TEDx Talk Can Transform Your Brand
A TEDx talk is more than just a presentation. It’s an opportunity to establish authority, share your story, and connect with a global audience. TEDx events are independently organized, yet they carry the prestige of the larger TED brand. For anyone looking to take their career, personal brand, or message to new heights, a TEDx talk can be transformative.
- Key Insight: TEDx talks are more accessible than you might think. With a clear strategy and the right connections, you can secure a TEDx stage this year.
Start Small: Apply to TEDx Events in Smaller Cities
One of Erin’s top tips is to apply to TEDx events in smaller cities. Larger cities like Seattle may have audiences of 2,500 people, and competition for these spots is fierce. However, smaller events often have fewer applicants, increasing your chances of selection.
- Pro Tip: Start by identifying TEDx events in smaller regions and use these as stepping stones to build your speaking portfolio.
Leverage Connections: Your Inside Path to the Stage
A crucial strategy in securing a TEDx talk is knowing someone within the TEDx community or finding connections who can introduce you to organizers. Erin suggests searching LinkedIn or other social platforms like Facebook to identify mutual connections with TEDx organizers. Building relationships with these individuals can give you a valuable “in” when it’s time to apply.
Master the Art of Compelling Communication
Delivering a powerful TEDx talk isn’t just about content. Erin breaks down the four parts of compelling communication that every TEDx speaker should master:
- Nonverbal Communication: 50% of your message is conveyed through nonverbal cues. This includes body language, hand gestures, and eye contact.
- Vocal Dynamics: Your pitch, tone, volume, and pace play a huge role in how your message is received.
- Storytelling: 13% of a compelling talk is storytelling. Sharing relatable, authentic stories is key to creating an emotional connection with your audience.
- Words: Surprisingly, only 7% of a compelling presentation is based on the actual words you say. Focus on how you make people feel rather than just the words themselves.
Pro Insight: The most successful TEDx talks resonate emotionally with the audience. Practice your nonverbal and vocal communication to ensure your message hits home.
Why Applying Strategically Makes All the Difference
When considering how to get a TEDx talk this year, Erin stresses the importance of strategic applications. Rather than applying broadly, research events that align with your message and audience. Smaller, niche events may be more receptive to your message, and you can build a portfolio from there.
- Pro Tip: Apply to events where your topic will stand out, and remember that TEDx organizers look for diversity and unique perspectives.
What’s in It for the Audience?
One of the most common mistakes Erin sees is speakers focusing too much on their own story rather than considering the audience. TEDx talks are impactful when they’re not just about the speaker but provide something of value to the audience. Before finalizing your application or talk, ask yourself: What’s in it for the audience?
- Takeaway: Make sure your talk speaks to universal experiences or lessons that the audience can relate to and benefit from.
Applying Nonverbally: The Secret to Powerful Stage Presence
An essential part of giving a TEDx talk is mastering your nonverbal presence on stage. This includes everything from your posture to your eye contact. Erin highlights that successful speakers have a calm, grounded presence that conveys confidence and authenticity. Practice your nonverbal communication techniques to ensure your message is delivered powerfully.
Build Relationships with the TEDx Community
As part of your strategy to get a TEDx talk this year, consider engaging with the TEDx community through social media, events, or forums. This is a great way to meet organizers and speakers and to keep an eye on upcoming opportunities.
- Pro Tip: Connect with past speakers and event coordinators, as they can often give insight into the selection process and recommend you for future events.
Crafting a Winning Application: Top Tips from Erin
When applying, focus on what makes your story unique and why it matters. Erin recommends highlighting any aspects of your story that are relatable, inspiring, and actionable. Avoid clichés, and instead offer a fresh perspective that will intrigue the TEDx organizers.
- Takeaway: Ensure your application is concise, impactful, and demonstrates how your talk will benefit the audience.
Conclusion: Ready to Make Your TEDx Dream a Reality?
If your goal is to get a TEDx talk this year, start implementing these strategies from Erin Loman Jeck. From mastering your communication to strategically applying, these tips will position you for success on the TEDx stage. And remember, it’s not just about landing the talk—it’s about creating a message that will resonate with your audience and inspire them for years to come.
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