Welcome back to the Brand Up Podcast! In today’s episode, we have Rob Kosberg, a highly successful author and founder of Publish Pro Profit, sharing his top strategies for becoming a best selling author. Rob dives deep into what it takes to write a book that not only sells but establishes you as a thought leader in your field. From choosing the right categories to launching with verified reviews, Rob’s insights will help you achieve the best-seller status with a plan that any aspiring author can implement.
If you’ve ever dreamed of writing a book, or are simply curious about the secrets behind the best selling author success stories, this is the episode for you.
Work With Rob: https://go.bestsellerpublishing.org/coaching
Why Becoming a Best Selling Author Matters for Your Brand
Achieving best-seller status is not only a badge of honor but a proven strategy to position yourself as an authority in your niche. As Rob points out, becoming a best selling author can open doors for PR opportunities, speaking engagements, and client acquisition. Through the Brand Up Podcast, Rob shares how hitting bestseller status in the right categories is an achievable and powerful way to boost your career.
Secret #1: Picking the Right Categories and Subcategories
Rob emphasizes the importance of selecting the right categories for your book—especially if you’re writing nonfiction. Selecting niche categories relevant to your industry increases the chances of standing out and reaching best-seller status.
- Pro Tip: Research your industry and analyze what categories similar best-sellers are in. By targeting categories with less competition but high relevance, your book can reach best-seller status more easily.
Secret #2: Launch with Verified Amazon Reviews
Rob’s first action step is to gain as many Amazon verified reviews as possible during the pre-launch phase. By tapping into your immediate network and asking them to leave honest, verified reviews, you’re boosting credibility and social proof, which helps attract more readers.
Secret #3: The Power of a Week-Long Launch
The key to hitting best-seller status is a well-organized, focused launch. Rob suggests a week-long launch period solely dedicated to driving sales and boosting rankings. During this period, you should be hyper-focused on selling the digital version of your book, which is easier to push up the ranks on Amazon.
- Action Plan: Rob recommends using all available marketing channels during the launch week—social media, email newsletters, and even paid ads—to maximize exposure and drive sales.
Secret #4: After the Launch, Use Real PR and Amazon Ads
After the launch week, the focus shifts to long-term strategies, like PR campaigns and Amazon ads. Real PR establishes credibility and visibility, while Amazon ads keep your book in front of potential readers. By using both, you’re setting up a steady stream of interest that extends beyond the initial buzz.
- Tactic: Rob advises running Amazon ads targeting relevant keywords and audiences. This strategy keeps the book visible in search results, which is essential for consistent sales over time.
Secret #5: Driving Traffic to Your Own Platform
Rob’s strategy goes beyond Amazon. After the initial launch, he focuses on driving readers to his own platform, Publish Pro Profit. By capturing client data on his site, he gains greater control over future promotions and reader engagement, rather than relying solely on Amazon.
- Key Strategy: In blog posts, podcast episodes, and social media content, direct readers to your website instead of Amazon. This allows you to build a dedicated readership and keeps your book promotion within your control.
Conclusion: Unlocking Best-Seller Status as an Author
Becoming a best selling author isn’t just about writing a book; it’s about using strategic marketing to position yourself as a thought leader. Rob Kosberg’s top five secrets offer a roadmap for achieving best-seller status and building an audience that views you as an authority.
If you’re serious about becoming a best selling author, implement these secrets in your book launch. With the right category selection, a well-timed launch, verified reviews, and ongoing PR efforts, you’ll be well on your way to achieving best-seller status.
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