In this episode of the Brand Up Podcast, host Hannah Marsh dives into what it truly takes to secure valuable speaking gigs. As an industry insider, Marsh shares the tried-and-true methods she has used to captivate audiences and impress event organizers, delivering key insights for those who aspire to thrive on the speaker circuit. Whether you’re a seasoned speaker or just starting, these three secrets to landing speaking gigs will provide actionable steps toward getting on the stage.
Secret #1: Understand Your Audience for Powerful Speaking Gigs
One of the most important secrets to securing speaking gigs is understanding your audience inside and out. As Marsh emphasizes, “Nine times out of ten, we really encourage a level of storytelling and authenticity.” This approach to storytelling is a dynamic way to build a personal connection with the audience from the very beginning.
How to Apply It:
- Research the Audience: Know the demographics, interests, and challenges of your target audience. Familiarity with the audience will allow you to craft a message that resonates, making your talks more impactful.
- Find Common Ground: Start your talk with a relatable story. Even a short story or personal anecdote can create an instant connection, showing the audience you understand their world.
- Leverage Empathy: Consider what emotions you want to evoke. Do you want your audience to feel inspired, motivated, or informed? Tailor your message to these goals.
Marsh explains that storytelling is one of the best ways to hold attention. Audiences remember feelings, not just facts, and the strongest speaking gigs are those that forge a lasting connection.
Secret #2: Build Relationships with Event Planners
Securing speaking gigs isn’t only about wowing the audience; it’s also about making a lasting impression on the event planner. Meeting planners play a crucial role in choosing speakers, so building a positive rapport can increase your chances of being invited back or recommended for future events.
How to Apply It:
- Understand the Event’s Purpose: Every event has a purpose, whether it’s to inspire, educate, or entertain. Work closely with the event planner to align your talk with these goals.
- Maintain Professionalism: Show up on time, be prepared, and respect the planner’s requests. As Marsh shares, “Trust that the meeting planner knows their audience and knows what the end goal is.”
- Stay Humble: Even if you’re a seasoned speaker, Marsh points out that humility is key. The biggest names often remain humble, and that authenticity goes a long way in building rapport with event planners.
When you nail both your presentation and your relationship with the event planner, it becomes easier to secure additional speaking gigs and grow your network.
Secret #3: Make Your Talk Unforgettable
The ultimate secret to getting more speaking gigs is delivering talks that are memorable and impactful. Event organizers want speakers who leave a lasting impression on their audiences, so focus on crafting a presentation that’s unique, polished, and deeply resonant.
How to Apply It:
- Be Authentic: Avoid scripted or rehearsed lines. Audiences value realness and can tell when a speaker is genuinely engaged with them.
- Engage the Audience: Include interactive elements if possible. Ask questions, encourage participation, or create moments that involve the audience in the experience.
- End with a Call to Action: What should the audience do with the information they just heard? Give them a clear next step or takeaway that reinforces your message.
Memorable speaking gigs are often those that go beyond mere information-sharing to provide actionable insights or inspire real change. Hannah Marsh’s advice highlights the importance of making a powerful impact every time you step on stage.
Final Takeaways: Getting Your Next Speaking Gig
Hannah Marsh’s insider tips offer a roadmap to securing speaking gigs by combining storytelling, relationship-building, and authenticity. For those aiming to break into the speaking world, Marsh’s advice is clear: understanding your audience, forging connections with event planners, and making your talks memorable are essential to growing your career as a speaker.
Resources mentioned by Marian:
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