If you’re a business owner, entrepreneur, freelancer, or content creator looking to boost your brand’s visibility, one of the smartest first steps you can take is to learn how to create a Facebook business page.
In this article, you’ll get a full, step-by-step breakdown of how to create a Facebook business page from scratch—even if you’re brand new to Facebook marketing.
Why You Need a Facebook Business Page
Before we walk you through how to create a Facebook business page, it’s important to understand why it matters. A Facebook business page:
- Establishes your brand’s credibility
- Gives you access to analytics and advertising
- Improves visibility in search results
- Helps build community via posts, updates, and messaging
Step 1: Start with a Personal Facebook Profile
You can’t create a Facebook business page without a personal Facebook account. This is because your personal profile acts as the admin “hub” for all Facebook assets—pages, ads, groups, and more.
So if you don’t already have a Facebook profile, create one first.
Step 2: Click “Create” → “Page”
Once you’re logged in to your personal profile (on desktop or laptop), click the “Create” tab at the top and then select “Page.”
You’ll be presented with two options:
- Business or Brand
- Community or Public Figure
If you’re building a personal brand, choose the second option. For companies, local services, and e-commerce, go with the first.
Step 3: Choose the Right Page Type
Here’s a quick breakdown to help you choose the best type for your brand:
- Personal Brand → Choose Community or Public Figure
- Service-Based Business → Choose Business or Brand
- Local Store/Restaurant → Choose Local Business
No matter which path you choose, the process of how to create a Facebook business page stays the same from this point on.
Step 4: Name Your Page & Add a Category
The next screen asks for:
- Page Name: Use a name that clearly reflects your brand. Example: “Marketing with Jane”
- Category: This is how Facebook knows what your page is about. Start typing and pick from suggestions like “Public Figure”, “Entrepreneur”, or “Marketing Consultant”.
Tip: Use searchable keywords. This is a vital SEO tactic when learning how to create a Facebook business page.
Step 5: Upload Profile & Cover Photos
People trust people. If you’re running a personal brand, don’t just upload a logo—use a professional headshot. For companies, a clean logo and branded cover image work well.
Use a tool like Canva to easily design both.
Step 6: Fill Out the “About” Section in Full
Most people skip this… and that’s a big mistake.
When you’re learning how to create a Facebook business page, one of the most important steps is filling out your page’s About section. This includes:
- Page username (custom URL)
- Bio or short description
- Start date
- Contact info (email & phone)
- Website or lead magnet link
- Social media links (Instagram, YouTube, etc.)
Pro tip: Use a lead magnet instead of just linking your homepage. That way, you can collect emails right from your Facebook business page.
Step 7: Set Up Your CTA Button
At the top of your Facebook business page, you’ll see a button like “Add a Button” or “Edit Button.” Set this up to:
- Direct people to a lead form or website
- Send a message via Messenger
- Book an appointment
This is critical if you’re serious about conversions and truly leveraging how to create a Facebook business page the right way.
Step 8: Connect Additional Accounts
Facebook allows you to link Instagram, YouTube, and other platforms to your page. Do this in the Settings under “Linked Accounts.”
It signals to Facebook (and your visitors) that you’re a legitimate business and active across platforms.
Step 9: Add Your Story and Featured Image
Under the About section, you’ll see a spot for “Story.” Think of this as your brand’s origin story—what inspired you to start your business, and what people can expect from you.
Upload a high-authority image (e.g., a speaking event, media feature, or branded graphic) and use this section to build trust and connection.
Step 10: Final Touches Before Publishing
Before publishing your Facebook business page, double-check that:
- Profile photo and cover image look great on desktop AND mobile
- All text fields are error-free
- Links work properly
- Username is available and aligned with your brand
Click Publish when ready!
You now know how to create a Facebook business page—but there’s more…
Bonus: Download the Facebook Page Manager App
Once your page is live, download the Facebook Business Suite (Meta Business Suite) or Facebook Pages App. It lets you:
- Reply to DMs quickly
- View insights and analytics
- Schedule posts and updates
This is a great companion tool once you’ve mastered how to create a Facebook business page and want to manage it efficiently.
Final Thoughts
Now you know how to create a Facebook business page from start to finish.
This simple (and free) tool can:
- Grow your brand visibility
- Build customer trust
- Increase traffic to your offers
- Unlock Facebook advertising tools
Just remember: Don’t overthink it. Launch now, optimize as you grow.
Connect with Marian on Social:
►Instagram: @marianvesanu
►Facebook: @marianvesanulive
►Twitter: @marianvesanu
►LinkedIn: Marian Esanu
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